Ready to take the plunge into social media?

Digital marketing tools are awesome, powerful, numerous — and they can be a tad overwhelming.

How do we use social networks in everyday life? Grab a glass of wine, take a deep breath and click on the Conversion Prism (below) for the big picture. From Brian Solis & JESS3, the Conversation Prism is a visual map of today's social media landscape.

YOU are at the center. How do you relate to today's networks?

The key is to figure out the best social network(s) to reach your target audience with the time and resources you can devote to social media marketing.

• How can you best connect socially with your target audience?
• What kinds of messages and calls to action are relevant to them?
• How can you integrate social media to lead your niche?

email marketing

Done right, email marketing is still one of the best, most cost-effective way to communicate digitally.

DoctorGeek can:

• help you select the right online service to create, send & track email
• customize mobile-friendly email templates and sign-up forms that match your brand's look & feel
• train you to create messages that engage readers & capture your unique style
• help you setup multiple mailing lists to simplify you email communications
• target your most engaged subscribers with special offers
• integrate your email lists with Facebook, Google Docs, PayPal, Volusion, WordPress, Wufoo & more